Sure, it's now easy to critically dismiss the late-70s live-action Marvel Comics TV onslaught, but, for the time, these movies and series represented an exciting period where Marvel Comics were becoming more widely-known, more exciting, and were simply bursting out all over the place! Much of this excitement stemmed from the fact that these unconventional and colorful characters were only (roughly) a mere fifteen years old, unlike staid and "old" DC Comics superheroes! It was a real treat to see (for the first time, in many cases) live adaptations of these powerful super-doers, even tho some (I'm looking at you, CAPTAIN AMERICA) missed the mark by a mile….Click below to enlarge these rare TV GUIDE ads! A big thanks to rambunctious Ron Roberts for contributing these colossal comics-centric clippings!
|Above: The one that started it all! An ad for the September, 1977 (yes, I |
can recall all these dates from memory, sadly) SPIDER-MAN 90-minute CBS-TV
special, with Nick Hammond!
|Above: The early 1978 ad that heralded the SPIDER-MAN |
feature returning as a semi-regular series on CBS!
|Above: It seemed to lurch out of left field (no internet |
then, kids), but, in November of '77, the INCREDIBLE HULK
movie aired! Who knew this was the winner of the Marvel live-action
offerings, due to its adult approach, quality acting, and
high production values?
|Above: So big a hit was the HULK movie, another followed, then |
the concept was rushed into a series! Above is the early 1978 TV GUIDE
ad for the launch of this well-regarded show!
|Above two images: The series scrambled to find its tone and |
direction in that first season, but some interesting moments
occurred, such as Banner and the Hulk facing off against
a (not-so-convincing) gorilla, as seen in these early 1978 ads!
|Above: They can't all be winners! Above is the early 1979 ad for |
the tepid CAPTAIN AMERICA TV movie, starring Reb Brown! It came off
as an odd cross of THE SIX MILLION DOLLAR MAN and Evel Knievel!