Long-time comics collectors have seen these little premium comics for sale online and at conventions, but how many have looked inside? This special 1980 newspaper insert (for the CHICAGO TRIBUNE) was meant to advertise the Marvel brand to many non-comics fans who may have never picked up a "funny book" in their lives! The interior story is pretty tame fare, but dig these special ads and bonuses sprinkled throughout..Click below to enlarge each!
|Above: Off to a fabulous start, with an amazing cover by John Romita, Sr.!|
|Above: Altho Mego's biggest days were a bit behind them, they were still pushing |
variations on their popular 8-inch superhero line! The above "Web-Spinning
Spider-Man" was one of their oddest (and now rarest) figures offered!
|Above: Ads like this not only helped defray Marvel's costs (of printing and |
paying for the newspaper insertion), but also pushed Marvel as a valuable
and profitable brand to which advertisers were flocking!
|Above: No flies on that Marvel Comics Group! With a (hopefully) captive |
audience, why not hit them with a subscription offer? Spidey is seen
holding HULK #247, CAPTAIN AMERICA # 245, THOR #294, and
FANTASTIC FOUR # 218!
|Above: Another bonus page! This time, Spidey, Spider-Woman, Captain |
America, and Hulk tell you how to conserve energy, in those inflation-addled
days! And, the direct approach is taken, as Marvel asks for letters detailing
how successful this special item was to fans and newcomers! It also served
as a sneaky way to get valuable addresses and demographical information!