Wednesday, February 29, 2012

The Men Who Sold BATMAN in 1966! The Story of Silver Age DC Licensing!

Dig this terrific article from a 1967 issue of MAN'S WORLD! It's all about the men (Jay Emmettt and Allan Stone) who helmed the DC Comics licensing arm, at the very height of Batmania! Talk about timing! The firm additionally handled the rights to JAMES BOND, Superman, and so many other pop culture icons, but also advised companies on how to make their respective products, and when to get them onto store shelves, unlike the licensing game today! These guys sure had their hands full! In the 70s, the Mego toy company dealt with these guys, for a master license to create the still-remembered "World's Greatest Superheroes" line of action figures! Click images to enlarge!

BONUS: Click below to enlarge this page from the 1983 book, 50 WHO MADE DC GREAT, detailing the later doings of Licensing Corporation of America!

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