Saturday, January 30, 2010

Here Comes ATLAS COMICS! Don't Blink! The Destructor Lives!

Anyone out there remember Atlas Comics? No? Don't feel bad.

This was a 1975 attempt to create another Marvel Comics, using even some of their creative people (no less than Stan Lee's brother, Larry Lieber, was at the helm, with former Marvel overboss Marty Goodman as the money man). Atlas mimicked the look (see the very Jack Kirby-like cover below) and quantity of titles, but not the FEEL and quality of Marvel Comics. 

It's fun, tho, to look back and marvel (heh) at the (sometimes very entertaining) books. Notice below, in the "Bullpen Bulletins-type page, how Lieber boasts of all to come from the brand. Alas, Atlas was to collapse on itself as a result of overflooding the stands with too much product too soon (something other comics start-ups fail to learn from, from then to today), and a line of copycat books that were just "ok." Click to enlarge.

Dig also that Marvel-type ad with the off-model FLINTSTONES merchandise! Funny!

4 comments:

B Allen Krauz said...

"The Destructor" #1, & "The Phoenix" #1, were the only 2 "ATLAS" books of this line I bought, when they first came out...
The Phoenix cover had a GIORDANO Inked cover, I believe, as I was a ADAMS nut back then, & piqued my interest. Think RIC ESTRADA did the interiors?...
But "The Destructor" I loved, as WALLY WOOD was the Inker over DITKO. Even at 11/12 years old, WOOD's inking/dominant style, & shaping beautiful females with his quills, brush & ink, attracted my fevered mind...Action loaded too. But I couldn't find the next issues, were not available like the first issues were...

Al Bigley said...

It was an interesting experiment...Atlas not only had the talent, but, more importantly, the distribution in those pre-comic shops days!

If they had started slower and built up the books and fan base...

Al

Prof. Roy Richardson said...

I'm old enough to have bought all these off the stands, and I definitely recall the excitement of being in on the ground of a new comics company. Unfortunately, they second-guessed themselves to death by changing all the good stuff into copy-cat crap by the second or third issues...

Cunningham said...

They had the crap distribution when it came to newsstands (which is all that really existed). They were being distributed by a smaller distributor who couldn't compete with Curtis.

Great idea for a company, but lousy execution (from a business perspective). I love the characters and the art, and wish they had been more fully realized.