Remember when comics were for kids? They'd be liberally sprinkled with colorful ads for Silly Putty, slot cars, BB guns, and G.I Joe figures, all in an attempt to grab the fickle attention of the middle-school set! The same comics also promoted their own wares and characters, sometimes as a way of attracting more licensees (meaning more money and exposure), such as in the Superman products ad (hawking such items as the Aurora Superman model kit) seen below! Then there are the adverts for other special comics available concurrently, such as great annuals and "80-Page Giants," choc-a-block full of great "ancient" (some going back 20 years!) reprints and surprises! Also, as another way of creating good will and generating publicity, the comics firms participated in public service spots, such as that last one below, using Superboy as a spokesman for fire safety! Ah, how times have changed! Click each to enlarge!